CIPFE Imported Food Trade Platform Expo in China

The 7th China (Guangzhou International Import Food Expo (CIPFE) is an influential food trade platform attracting professionals from the food and beverage industries.

Taking place from 15 September to 17 September at the China Import and Export Fair Complex in Guangzhou, CIPFE has an exhibition area of 15,000m2, which is expected to host around 300 exhibitors representing 15 countries worldwide.

Import and export trading event for food products and ingredients

CIPFE is organised by the Zhenwei Exhibition Group and attracts both national and international suppliers and traders. Past shows have presented exhibitors from countries such as South Korea, Turkey, Australia, Canada, Italy, Russia, and Armenia, each showcasing a wide range of specialty products, including snacks, drinks, dairy, and organic food.

Professional operating platform for trade buyers

Visitors to CIPFE include international purchasers focused on import and export trading. Attracted by a wide range of professional exhibitors, trade buyers such as distributors, producers, retailers, franchisers, and supermarkets are invited, as well as e-business platforms and representatives from the hospitality industry.

Both national and international buyers visit CIPFE seeking trade in China. Types of visitors include:

• Government officials and consulates from international embassies
• Food processing companies, distributors, and franchisers, including dairies, bakeries, and the meat industry
• Supermarkets and commercial retail
• E-business platforms
• Advanced hotels and catering enterprises

CIPFE ensures invites are offered to carefully selected establishments to help ensure an environment full of opportunities. The event aims to promote industry development and helps companies find dependable partners responding to current trends and market demands.

Some high-profile supermarkets and e-business platforms to have attended CIPFE include Wal-Mart, Vanguard, TMALL, NO.1 SHOP, and JD.com.

Summit discussing international e-commerce in food industry

The International E-Commerce Communication and Procurement Summit is an event run in parallel with CIPFE inviting discussion on international e-commerce in the food industry.

The summit is designed to provide an insight into present market conditions of the sector, featuring topics such as development of food imports over the next ten years, standard procedures for importing of food into China, and profit margins of e-commerce.

Networking event for introduction of products to supermarkets

CIPFE will include the Supermarket Procurement Partnering event, which aims to provide opportunities for exhibiting companies to introduce their products to retail professionals. Representing retail chains worldwide, the event offers key networking opportunities to help companies reach a wider audience.

Interactive food tasting activities for product promotion

Various food tasting activities will provide an interactive and hands-on environment to CIPFE, helping create networking opportunities between exhibitors and visitors. Featuring wine tasting, baking, and coffee making competitions, these events are designed to engage visitors for effective product promotion.

Interviews, journalism, and event coverage

To help increase the coverage of exhibitors, CIPFE partners with a range of media outlets, which provide multi-dimensional advertising through active journalism throughout the day. Exhibiting companies can take part in interviews and promote to the media, helping increase brand influence and form positive reputations.

CIPFE has strategic connections include more than 100 advanced authoritative media, including CCTV, Xinhua News Agency, China Business Journal, Ifeng.com, Global Food Mate, and 21st Century Food.

Key exhibits areas from leisure foods to organic produce

CIPFE presents a range of product areas in the food and beverage industries, including:

• Leisure foods such as chocolate, nuts, snacks, chips, fish, dried fruit, and vegetables
• Drinks such as coffee (beans, espresso, and flavoured drinks), tea, vegetable juice, mineral water, and soft drinks
• Dairy products such as milk, yoghurt, cheese, butter, and milk powder
• Health and functional foods such as fortified minerals, beauty and slimming products, functional beverages, and pharmacy ranges
• Organic foods such as oils, rice, honey, fruit, vegetables, meat, grain, and frozen goods

About the Organiser, Zhenwei Exhibition Group

Founded in 2000, Zhenwei Exhibition Group was listed on the over-the-counter (OTC) market in 2015. It is one of the largest exhibition companies in China and one of the earliest members of global industry association UFI. In addition, Zhenwei is a deputy-chairman enterprise of the China Concention and Exhibition Society (CCES).

Through its seven subsidiaries, the Zhenwei Exhibition Group organises more than 100 international, professional events worldwide. It represents a wide variety of industrial, consumer, and agricultural industries.